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You are invited to a special series of webinars featuring leaders in our industry ~ CVTracer and Arbita. CVTracer is offering you access to the Top Recruiting Experts for Free!
Join CVTracer and Arbita Executive Vice President, Shally Steckerl and Glenn Gutmacher, Vice President for the Arbita Consulting & Education Services (ACES) division for these exciting events! During this webinar series, you'll learn the insider secrets regarding Social Media, Search Engine Optimization, and Search Engine Marketing specific for the recruiting industry.
Facebook's 300+ million members comprise the biggest, most robust social network,but it wasn’t built for recruiters. LinkedIn's searchability and professional focus
makes it more recruiter-friendly, but you can't join as many groups. Twitter is the
newest phenomenon, jumping to 30+ million users in a very short time, but
microblogging makes for a very different recruitment marketing and sourcing
platform.
Many recruiters ignore some networks because they're confused about how to tap them,
but each is too large a talent pool to ignore. So how do recruiters make the most
of these social networks? The acclaimed guru leading this workshop will answer
that, including:
- Learn how the major social networks vary from a recruiting perspective
- The five best ways to search each network (from within and externally) for passive
talent in almost any niche, plus geographic, keyword, title, location, industry,
company and group searches
- Which free third-party social network application add-ons boost your sourcing
- Tips on how to contact those in your search results, who to friend/follow and why
- Creative, powerful ways to dramatically grow your network in just a few minutes
- How to create robust personal LinkedIn, Twitter and Facebook profiles that attract
the right people
- Whether a Facebook company fan page is right for your organization
- How to best tap existing groups on social networks (and when it's beneficial to
create your own)
- How to tap resources within and outside your organization for a steady flow of
appealing free content
- Use a free dashboard to filter and manage the flood of social data and tools to
distribute your content to passive talent in all your networks and via the networks
of others on your recruiting team
- How to submit and target free job postings and career events
By the end of the Advanced, you will know how to be super-productive and efficient
on Facebook, Twitter and LinkedIn for search, networking and branding, achieving in
minutes per day what would take others hours, and still not be as effective!
How well are your job postings being seen on job boards, as well as major search engines like Google and Yahoo, and job-specific engines like SimplyHired.com and
Indeed.com? And what about your company's career website and other online brand
exposure?
Did you know that approximately 60% of online users don't look past the first page
of their search engine results? And almost 9 times out of 10, users don't venture
past the first three pages of search results?
With millions of job-related searches done on search engines, job boards, job
aggregators and other web properties per month, it only makes sense to learn how to
use Search Engine Optimization (SEO) to your advantage. SEO is the most important
element in building or revamping a website for success.
SEO can dramatically increase online visibility and will attract the right
candidates to your website and open positions. The trick is in knowing how to do it
correctly. However, SEO seems mysterious to many because it can be a complicated
endeavor, especially with search engines constantly changing the way they rank sites
and the way the recognize the many tools of SEO. In this webinar, you get a clear
guide to help you navigate SEO from the recruiting industry perspective.
Save yourself the cost of hiring an expert and join us to learn how to efficiently
implement many SEO best practices yourself. This professional seminar offers the
opportunity to learn the latest ideas surrounding search engine optimization for
recruitment, without travel.
You'll come away with effective methods to:
- optimize your website pages
- generate the kind of content that search engines value
- easily avoid the pitfalls that unnecessarily hurt the page rank of many career
websites
- an introduction to link-building strategy
- ensure your company has a strong presence on the major search engines like Google,
Yahoo, and Bing
- evaluate your website for search engine friendliness, including which technologies
to avoid that may prevent search engines from finding your job postings
SEO is just part of the story when it comes to improving your presence on search engines, the starting point for most job-seekers when they search for careers. All
the components of Search Engine Marketing (SEM) for Recruitment provide many options
worthy of consideration to get your career site and job postings more noticed.
Learn how to use Pay-Per-Click (PPC) on major search engines like Google and even
social networks like Facebook to get your pages seen and clicked on by the right
talent, without worrying if you are on page one of search results or not, nor even
having to wait for SEO initiatives to kick in.
This online workshop also covers the strategy and tactics of Bid Management and
Tracking, to insure you are paying the lowest price per click and have the ability
to adjust campaigns based on real-time click data to get more of the results you
want, and eliminate the ones you don't.
We'll also show how to optimize your job ad copy for greater visibility by relevant
job seekers, which will have a positive impact whether it is the version that
appears on your website, on another job board, etc.
Other key takeaways include analytical tools to track traffic, understand which
metrics are important to track, and real-world examples of good and bad job ads,
including tips and techniques for titles, body copy, section ordering, and non-text
elements that you can implement immediately.
Allow us to introduce you to our expert panel…
Shally Steckerl is a talent acquisition consultant, strategist, and speaker originally from Colombia, South America, now residing in Atlanta, Georgia. Mr. Steckerl is the Founder and Chief CyberSleuth of JobMachine, Inc. (jobmachine.net), the premier provider of sourcing consulting services and workforce development. Early in his career Mr. Steckerl realized that as a contingency recruiter he could beat the competition by finding people who were not available in mainstream sources. Since then he has been instrumental in building numerous world class sourcing and research organizations.
Because of his passion for the Internet as a recruitment tool and his continually innovative methods, Mr. Steckerl has developed a reputation as one of the most respected authorities in passive candidate research and talent pipeline development worldwide. A pioneer in recruitment Internet research, accomplished author and celebrated speaker, he is a regular contributor to many industry publications. Mr. Steckerl is frequently requested to present at leading domestic and international recruiting conferences and conduct private workshops.
Mr. Steckerl now spends his time consulting with organization interested in building passive candidate pipeline generation and recruitment teams, and developing their advanced sourcing skills.
Glenn Gutmacher brings over a decade of experience as a sourcing consultant and presenter of workforce development workshops for recruiting teams at numerous companies from the Fortune 500 and top-tier staffing firms on down. He has raised the sourcing skill level of thousands of industry professionals in his many public and private live seminars and webinars.
Before joining Arbita in September 2008, Glenn was a senior recruiting researcher for three years at Microsoft and two years as lead Internet sourcer and career site webmaster for a global IT services firm. In 1996, he founded one of the world's first regional newspaper job boards, winning the international newspaper industry's two most prestigious awards in 1998. Ever since creating one of recruiting's first Internet sourcing training seminars in 1997, Glenn remains a leading innovator in online sourcing methods and applying automation tools to recruiting. He is a prolific writer for recruiting trade publications, portals and his own highly-regarded blog, Advanced Online Recruiting Techniques.
