SEO is just part of the story when it comes to improving your presence on search engines, the starting point for most job-seekers when they search for careers. All
the components of Search Engine Marketing (SEM) for Recruitment provide many options
worthy of consideration to get your career site and job postings more noticed.
Learn how to use Pay-Per-Click (PPC) on major search engines like Google and even
social networks like Facebook to get your pages seen and clicked on by the right
talent, without worrying if you are on page one of search results or not, nor even
having to wait for SEO initiatives to kick in.
This online workshop also covers the strategy and tactics of Bid Management and
Tracking, to insure you are paying the lowest price per click and have the ability
to adjust campaigns based on real-time click data to get more of the results you
want, and eliminate the ones you don't.
We'll also show how to optimize your job ad copy for greater visibility by relevant
job seekers, which will have a positive impact whether it is the version that
appears on your website, on another job board, etc.
Other key takeaways include analytical tools to track traffic, understand which
metrics are important to track, and real-world examples of good and bad job ads,
including tips and techniques for titles, body copy, section ordering, and non-text
elements that you can implement immediately.
Allow us to introduce you to our expert panel…
Shally Steckerl is a talent acquisition consultant, strategist, and speaker originally from Colombia, South America, now residing in Atlanta, Georgia. Mr. Steckerl is the Founder and Chief CyberSleuth of JobMachine, Inc. (jobmachine.net), the premier provider of sourcing consulting services and workforce development. Early in his career Mr. Steckerl realized that as a contingency recruiter he could beat the competition by finding people who were not available in mainstream sources. Since then he has been instrumental in building numerous world class sourcing and research organizations.
Because of his passion for the Internet as a recruitment tool and his continually innovative methods, Mr. Steckerl has developed a reputation as one of the most respected authorities in passive candidate research and talent pipeline development worldwide. A pioneer in recruitment Internet research, accomplished author and celebrated speaker, he is a regular contributor to many industry publications. Mr. Steckerl is frequently requested to present at leading domestic and international recruiting conferences and conduct private workshops.
Mr. Steckerl now spends his time consulting with organization interested in building passive candidate pipeline generation and recruitment teams, and developing their advanced sourcing skills.
Glenn Gutmacher brings over a decade of experience as a sourcing consultant and presenter of workforce development workshops for recruiting teams at numerous companies from the Fortune 500 and top-tier staffing firms on down. He has raised the sourcing skill level of thousands of industry professionals in his many public and private live seminars and webinars.
Before joining Arbita in September 2008, Glenn was a senior recruiting researcher for three years at Microsoft and two years as lead Internet sourcer and career site webmaster for a global IT services firm. In 1996, he founded one of the world's first regional newspaper job boards, winning the international newspaper industry's two most prestigious awards in 1998. Ever since creating one of recruiting's first Internet sourcing training seminars in 1997, Glenn remains a leading innovator in online sourcing methods and applying automation tools to recruiting. He is a prolific writer for recruiting trade publications, portals and his own highly-regarded blog, Advanced Online Recruiting Techniques.
