How well are your job postings being seen on job boards, as well as major search engines like Google and Yahoo, and job-specific engines like SimplyHired.com and
Indeed.com? And what about your company’s career website and other online brand
exposure?
Did you know that approximately 60% of online users don’t look past the first page
of their search engine results? And almost 9 times out of 10, users don’t venture
past the first three pages of search results?
With millions of job-related searches done on search engines, job boards, job
aggregators and other web properties per month, it only makes sense to learn how to
use Search Engine Optimization (SEO) to your advantage. SEO is the most important
element in building or revamping a website for success.
SEO can dramatically increase online visibility and will attract the right
candidates to your website and open positions. The trick is in knowing how to do it
correctly. However, SEO seems mysterious to many because it can be a complicated
endeavor, especially with search engines constantly changing the way they rank sites
and the way the recognize the many tools of SEO. In this webinar, you get a clear
guide to help you navigate SEO from the recruiting industry perspective.
Save yourself the cost of hiring an expert and join us to learn how to efficiently
implement many SEO best practices yourself. This professional seminar offers the
opportunity to learn the latest ideas surrounding search engine optimization for
recruitment, without travel.
You'll come away with effective methods to:
- optimize your website pages
- generate the kind of content that search engines value
- easily avoid the pitfalls that unnecessarily hurt the page rank of many career
websites
- an introduction to link-building strategy
- ensure your company has a strong presence on the major search engines like Google,
Yahoo, and Bing
- evaluate your website for search engine friendliness, including which technologies
to avoid that may prevent search engines from finding your job postings
Allow us to introduce you to our expert panel…
Shally Steckerl is a talent acquisition consultant, strategist, and speaker originally from Colombia, South America, now residing in Atlanta, Georgia. Mr. Steckerl is the Founder and Chief CyberSleuth of JobMachine, Inc. (jobmachine.net), the premier provider of sourcing consulting services and workforce development. Early in his career Mr. Steckerl realized that as a contingency recruiter he could beat the competition by finding people who were not available in mainstream sources. Since then he has been instrumental in building numerous world class sourcing and research organizations.
Because of his passion for the Internet as a recruitment tool and his continually innovative methods, Mr. Steckerl has developed a reputation as one of the most respected authorities in passive candidate research and talent pipeline development worldwide. A pioneer in recruitment Internet research, accomplished author and celebrated speaker, he is a regular contributor to many industry publications. Mr. Steckerl is frequently requested to present at leading domestic and international recruiting conferences and conduct private workshops.
Mr. Steckerl now spends his time consulting with organization interested in building passive candidate pipeline generation and recruitment teams, and developing their advanced sourcing skills.
Nicole oversees search engine optimization (SEO) and search engine marketing (SEM) strategies for our client career websites. This includes development, implementation and maintenance of all online marketing strategies. She empowers clients by providing education around SEO topics through our consulting and education group, Arbita ACES. If you're confused with how SEO and SEM fits into the recruiting industry, don't be. It's not as complicated as some will have you believe. She can help you demystify SEO.
Nicole possesses more than 7 years of experience
in these areas:
Nicole is also the Co-Founder of the Minnesota Recruiters (Un) Conference, an informal network of recruiting and HR professionals committed to helping build, educate, train and network her local Recruiter and HR community. She frequently conducts webinars and speaks at conferences across the United States and China.
