You are invited to a special series of webinars featuring leaders in our industry ~ CVTracer and Arbita. CVTracer is offering you access to the Top Recruiting Experts for Free!
Join CVTracer and Arbita Executive Vice President, Shally Steckerl and Arbita Director of Search Engine Marketing, Nicole Bodem for these exciting events! During this webinar series, you'll learn the insider secrets regarding Social Media, Search Engine Optimization, and Search Engine Marketing specific for the recruiting industry.
Facebook's 300+ million members comprise the biggest, most robust social network,but it wasn’t built for recruiters. LinkedIn's searchability and professional focus
makes it more recruiter-friendly, but you can't join as many groups. Twitter is the
newest phenomenon, jumping to 30+ million users in a very short time, but
microblogging makes for a very different recruitment marketing and sourcing
platform.
Many recruiters ignore some networks because they're confused about how to tap them,
but each is too large a talent pool to ignore. So how do recruiters make the most
of these social networks? The acclaimed guru leading this workshop will answer
that, including:
- Learn how the major social networks vary from a recruiting perspective
- The five best ways to search each network (from within and externally) for passive
talent in almost any niche, plus geographic, keyword, title, location, industry,
company and group searches
- Which free third-party social network application add-ons boost your sourcing
- Tips on how to contact those in your search results, who to friend/follow and why
- Creative, powerful ways to dramatically grow your network in just a few minutes
- How to create robust personal LinkedIn, Twitter and Facebook profiles that attract
the right people
- Whether a Facebook company fan page is right for your organization
- How to best tap existing groups on social networks (and when it’s beneficial to
create your own)
- How to tap resources within and outside your organization for a steady flow of
appealing free content
- Use a free dashboard to filter and manage the flood of social data and tools to
distribute your content to passive talent in all your networks and via the networks
of others on your recruiting team
- How to submit and target free job postings and career events
By the end of the Advanced, you will know how to be super-productive and efficient
on Facebook, Twitter and LinkedIn for search, networking and branding, achieving in
minutes per day what would take others hours, and still not be as effective!
Allow us to introduce you to our expert panel…
Shally Steckerl is a talent acquisition consultant, strategist, and speaker originally from Colombia, South America, now residing in Atlanta, Georgia. Mr. Steckerl is the Founder and Chief CyberSleuth of JobMachine, Inc. (jobmachine.net), the premier provider of sourcing consulting services and workforce development. Early in his career Mr. Steckerl realized that as a contingency recruiter he could beat the competition by finding people who were not available in mainstream sources. Since then he has been instrumental in building numerous world class sourcing and research organizations.
Because of his passion for the Internet as a recruitment tool and his continually innovative methods, Mr. Steckerl has developed a reputation as one of the most respected authorities in passive candidate research and talent pipeline development worldwide. A pioneer in recruitment Internet research, accomplished author and celebrated speaker, he is a regular contributor to many industry publications. Mr. Steckerl is frequently requested to present at leading domestic and international recruiting conferences and conduct private workshops.
Mr. Steckerl now spends his time consulting with organization interested in building passive candidate pipeline generation and recruitment teams, and developing their advanced sourcing skills.
Nicole oversees search engine optimization (SEO) and search engine marketing (SEM) strategies for our client career websites. This includes development, implementation and maintenance of all online marketing strategies. She empowers clients by providing education around SEO topics through our consulting and education group, Arbita ACES. If you're confused with how SEO and SEM fits into the recruiting industry, don't be. It's not as complicated as some will have you believe. She can help you demystify SEO.
Nicole possesses more than 7 years of experience
in these areas:
Nicole is also the Co-Founder of the Minnesota Recruiters (Un) Conference, an informal network of recruiting and HR professionals committed to helping build, educate, train and network her local Recruiter and HR community. She frequently conducts webinars and speaks at conferences across the United States and China.
